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[SPEC]

KIMBIE

[Rebrand Identity]
/2026



THE PROCESS


Kimbie is a rebrand of folk music platform Folk & Honey, repositioned as a contemporary hub for discovery, documentation, and connection within the evolving folk scene. Combining gig listings, editorial content, and live performance recordings, it acts as a one-stop platform for audiences, artists, and promoters. The concept of the ‘living field recording’ frames the brand as an active archive — capturing and sharing the next generation of folk music as it happens.



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