Today is
VISUAL COMMUNICATION GRAPHIC DESIGN ART DIRECTION PUBLICATION
ALL IMAGES © IgorPratoLuna2025


[WORK]

A/B

[collaborative publication]
/2025



Created in collaboration with students at the Royal College of Art, A/B was a self-initiated response by a small group of us across disciplines. We designed a publication that foregrounded both the finished and the fragmentary: Side A presented refined, resolved work; Side B showcased experiments, failures, and alternative paths—offering a richer portrait of creative practice.

The ring-bound index card format allowed for endless rearrangement, mirroring the unexpected collisions and shared curiosity that shaped our time at the RCA. There was no front, no end—just a continuous flow and colliding of ideas.

As project manager, I co-ordinated print, digital, and social media teams, working with students and studio Bond & Coyne to bring our collective vision to life. From paper trials to crowdfunding, I helped steer the project from concept to launch.

A/B is more than a publication—it’s a manifesto for process itself: open-ended, collaborative, and deeply alive.










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